Q.
1. How does the institute of sports sponsorship help companies?
2.
What are the advantages of sports sponsorship for sport?
3.
Why do many sports people object to being sponsored by tobacco
companies?
4.
How does television coverage encourage people to take part
in sport?
GH,
10th May, 2002
These
are questions that usually require a long answer, but here
are a few pointers:
1.
The institute helps companies to find suitable sports for
sponsorship and makes the links between them. It also makes
sure that the companies get a fair return on their sponsorship
(see World of Sport Examined 2nd Edition p.239)
2.
Sponsorship is an important source of income for many sports.
The money can be used to run events, improve facilities, organise
coaching schemes, and pay players. (WOSE 2nd Ed p.240)
3.
They don't think that a proven dangerous activity (smoking)
should be made to look glamorous by being linked to sport
(WOSE 2nd Ed p.241)
4.
It shows us what is available and it makes it look attractive
so that we want to be a part of the sport. (p.246)
Hope
this is helpful
Good luck
AS
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